If you invest in mutual funds, you will soon realize that these funds hardly, if ever, outperform the market in the long run. With management fees of 2.5% and higher per year, these companies take a big chunk of your upside. If you invest in the index, you know that it is a great way to achieve long term returns of about 7-8%, but you will have to sit tight through bear markets while your portfolio drops. These are both sound investment strategies, but they will never make you rich!

It's easy to get advice these days on investing; everyone has an opinion - analysts, portfolio managers, news reporters but which ones are good and who should you trust? The biggest problem with listening to other people is that they are great at selling a story and telling you what to buy, but no one is around to tell you when to sell. Learning what to buy is at best only half the battle, knowing when to sell is critical to successful investing - remember Enron? This was a great fundamental story, but where were the analysts and portfolio managers when the stock was tanking? In fact many of them told you to buy more or hold on. All it takes is a few stocks like that to devastate your portfolio. You need clear and unbiased advice that works. You need a system with a track record. You need a system that will tell you when to buy and sell.

WHAT IS YOUR INVESTMENT STRATEGY?
Do you have a clear investment strategy or is your portfolio a mixed-bag of stocks? Filling your portfolio with "darling" companies simply because they have a great story or because the companies were featured in some newspaper is a sure fire way to set yourself up for mediocre returns. Or worse off, losses and inconsistent returns.

Remember the companies of the dot.com period? Most investors were unaware that they were engaged in a classic momentum strategy. These investors were playing a game the pros call the "greater fool theory." The idea is that you buy "darling" stocks at high prices in the hopes of selling even higher to some "fool" that will buy them. Unfortunately when the music stopped and no one else would buy, the market tanked, and a lot of innocent people got burned!

Playing momentum can yield spectacular returns, but only with concrete buy and sell rules. The reports in The Bull Runners lay out how to take advantage of these types of stocks and situations and maximize your returns without the wild swings in your portfolio. Whether you're a value investor, a contrarian, a dividend investor or you like growth or momentum stocks, there are reports and strategies to suit your style.

ISN'T IT TIME TO TAKE CONTROL OVER YOUR INVESTMENTS!
To build a winning portfolio and to have long-term success at making money in the market, not only do you need a sound strategy, but you must also be able to follow the strategy through the market's emotional rollercoaster. Jumping in and out of investments without an overall game plan or without a specific set of rules to aid in your decision making is a sure fire way of losing money over the long-term.